THE STORY OF
M I N I G E M O L L
"Imagine a world where brand communication transcends the ordinary and transforms into extraordinary works of art. That's my mission and passion.
With a keen creative eye and a wealth of experience, I strive to weave the threads of marketing and artistry into a seamless tapestry of excellence.”
Enthusiastic creative professional with over two decades of immersive experience in global advertising, film, television, and photography. I enjoy pushing myself to try new visually creative ideas in every project.
My constant drive to learn and experiment led me to Berghs School of Communication, with a plan to work in an advertising agency. Eventually, I joined a creative team as a Senior Art Director at Forsman & Bodenfors, providing me the opportunity to work closely with one of the world's best agencies. I joined their creative team as a Senior Art Director, working on diverse creative projects mainly for clients like Volvo Cars, Volvo Trucks, and IKEA.
My journey began with a creative production agency focusing on post-production, 3D, and Visual FX. As a Creative Director & Film Director, I produced a wide range of creative content. I pioneered award-winning ads, innovative ad campaigns, and Grammy-awarded music videos, art films, TV commercials, and graphic design for online and outdoor print campaigns.
I have broad experience leading and providing Art Direction for various advertising and projects, including I have experience in the fashion industry, having worked for brands like Stronger, Nikben, Ellos, Gina Tricot, H&M, Kappahl, Indiska, Nelly, Scorett, and Hästens, the Swedish bed maker. I've particularly focused on the Swedish fashion label Stylein, which has given me extensive knowledge in E-commerce strategy, marketing, and PR. I developed their e-commerce launch and operations, including initial web design, social media, analytics, and managing all film/photo content.
I also have significant experience in advertising for food & beverages. I've been involved in work for the Carlsberg Group (Falcon, Ramlösa, Festis, Carlsberg) and with Tuborg, Spendrups, and smaller breweries over the years. A recent Carlsberg project led to a film series about the restaurant industry, shot in Tokyo. I directed the first non-UK produced TVC for The Famous Grouse and created viral films for Pepsi and Subway. I also launched the Swedish non-alcoholic brand Oddbird in envision their product line.
my role at Nexiko, a TV and film production company in Stockholm, I was responsible for creating ideas and content for several TV and film projects (Breaking News, Fråga Lund, Tårtgeneralen) while also developing and pitching new formats.
At last, my primary goal is to use my creative skills and experience to create brand communication on par with world-class artwork.